Standard advertising methods are so essential; having an ad in the yellow pages of your phone e book or newspaper does a significant amount to bring in new business. However, what do you do to differentiate yourself from the rest of the veterinarians listed in the same yellow pages? A pretty ad does not tell potential clients that you are better then your next dude with a DVM after his brand.
These days more pet owners are researching their pet’s wellbeing information online. Online marketing should be an integral part of your overall marketing campaign, and can be done successfully for little or no money. Make the most of this medium by following a few easy steps:
You do have a website don’t you? If you don’t, you should. An internet site can tell potential clients about your practice, your employees, your standards of care, therefore much more. This is where the potential client really can get to know your veterinary practice in a way the ad in the yellow pages just can’t do. You don’t have to spend a lot of money to build your site. If you don’t desire to hire an internet site development firm, speak to your staff members – chances are one of them has some web developing abilities and can produce a significant nice and effective website for you personally. There are also many web themes online which have beautiful animal and veterinary designs, which let you simply add your content, with out a bunch of coding.
Become An Expert
Yes, you are already a professional, and by all means, a specialist in veterinary medicine, but so is that next person with the DVM. Therefore, you have to show potential clients you are more of a specialist then that next guy. How can you do that? It’s quite easy actually, and costs nothing, you merely write articles. Writing articles and submitting them to internet animal health websites is the foremost way to become an “expert” at any subject and it costs nothing but your time. Most of the “expert” veterinarians got that way by producing for the journals and the business publications but potential clients usually do not read these veterinary trade publications and journals. You have to become an “expert” to your pet owners by writing and submitting articles for the consumer.
Take Dr. Alice Villalobos for example, writing an oncology column for just one specific veterinary deal magazine. Dr Villalobos established fact in the veterinary community, but what you might not know is she is perfectly known in your pet owner population also. She’s taken many of her posts and adapted them for pet owners, and has authorized these content articles for reprint on consumer web sites such as AnimalHelp.Com. Owners from around the United States make contact with AnimalHelp.Com requesting her get in touch with information because they are willing to cross-country for a chance on her behalf to take care of their pet’s cancer.
While you may not be looking for cross-country clients, your local clientele will grow considerably when you become well known as a veterinary “expert”. Whether you practice in a little town or a big city, the local owners are undoubtedly on-line and researching you, your exercise, and your competitors. When they find well-written veterinary medical content articles by you using one of the large national animal health web pages, your reputation will grow, you can ethically attract the cases you need by narrowing your post subjects to specific topics, you will turn into an “expert” in the eye of your current and potential clients, and you will contain differentiated yourself from that next guy with the DVM.
Tying It All Together
Now you’ve got a website and are writing articles for electronic publication on your favorite animal health website. You will want to ensure that your author’s bio includes a link to your website as well as your practice contact information. When your article is published on the animal health website, this direct link will increase your website’s search engine listing rank. Your name will also get higher rankings in the various search engines. When you “Google” yourself, how many results are returned? Are they the results you want? Having multiple articles published on a leading animal health website can lead to relevant, quality results from the various search engines. Add a link from your own website to each of your write-ups published on the consumer animal health website. This directs your potential clients to your write-ups and let’s them discover your “expertise” at work.
For little to no money, you have just established yourself being an “expert” and – even better, more of an “expert” then that next dude with the DVM. Your popularity, your practice, as well as your clientele will grow, and you didn’t have to take out a loan to do it!